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It was Casino’s night of nights on May 24 as the community came together to crown the 2025 Beef Week Queen.
Amidst a dazzling line-up of contenders, 22 year old Charlie Murray stood out — not just for her poise and passion, but for her deep roots in the beef industry.
With her signature boots-and-buckles charm, Charlie proudly accepted the crown in front of a cheering crowd, fulfilling a dream eight years in the making.
“I told Mum when I was 14 that I’d be a Beef Week Queen one day,” Charlie said.
“She laughed and said, ‘Ah yeah, sure,’ but here we are. I’m so proud to represent this industry and this region.”
Raised in the heart of cattle country and now working as a tick inspector with the Department of Primary Industries, Charlie lives and breathes agriculture.
Her decision to enter the competition was driven by a genuine love for the beef industry and a desire to give back to the community she holds dear.
“I love the cattle industry and the people in it. Entering Beef Week was my way of celebrating that — and to show young women that they belong in ag too.”
While being crowned Queen was an unforgettable moment, Charlie says the entire 100-day program leading up to the festival was a highlight.
“There were so many events, so many people to meet. But I think my favourite moment was showing led steers during the Cattle Spectacular. That’s where I feel most at home.”
The road to the crown wasn’t without its challenges.
Wet weather made social media promotion difficult during the lead-up to the event, but Charlie met the moment head-on.
“I still managed to put together some cracker videos to help promote Beef Week,” she laughed.
“And yes — working out what to wear to every event was another challenge!”
Despite the spotlight and sudden media attention, Charlie remains grounded.
“It felt surreal being interviewed on the news and talking to MPs and industry leaders. Now I’m back to inspecting cattle for ticks, and life’s back to normal — almost.”
As Beef Week Queen, Charlie hopes to use her platform to promote the vital role women play in agriculture and encourage the next generation of girls to pursue careers in the industry.
“Women in ag is growing. I want to share more stories, and help young women find their way into the industry — especially here in the Northern Rivers.”
Charlie is also passionate about promoting local produce and the importance of biosecurity.
“Buying local supports our economy and ensures you’re getting top quality products. And through my job, I want to keep learning and helping protect the industry from pests and disease. It’s something I care deeply about.”
Beef Week holds a special place in Charlie’s heart, not just as a festival but as a unifying force in the community.
“It brings people together — producers, processors, businesses, consumers. Everyone comes to celebrate beef and what it means to this region.”
She also acknowledged the invaluable role of major partners like Australian Food Super, whose community focus and on-the-ground support helps bring the event to life.
“The sponsors are often deeply tied to the industry, from farming to processing to retail, and of course, superannuation. Their backing makes a huge difference.”
For young women considering entering the competition in future years, Charlie has a simple message: “Just go for it. If you love cattle and your community, that’s what really matters. You don’t have to fit a mould — just be yourself.”
And as for her Mum?
“She’s still shaking her head — but with a big grin.”
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