Susanna Freymark
“Ewww, pea milk? Is it green?”
This is the most common response from people when I ask if they’ve tried pea milk.
No, it isn’t green, it’s white and looks just like milk.
Pea milk is becoming popular as a dairy alternative. Others too, such as almond, oat and soy milk fill the alternative milk shelves.
Norco Co-operative has joined the alternative milk market by producing its own brand of pea milk and oat milk.
The two new products are called P2 Pea Protein Mylk and Oat Mylk.
Research shows that 40% of dairy consumers are now incorporating plant based milks into their diets, a Norco representative said.
The P2 Pea Protein Mylk has the same protein, calcium and creaminess as full cream dairy milk and is free from gluten, soy, nuts and lactose.
But will it catch on?
IndyNR.com gave the P2 Mylk a taste test and gave it a thumbs up.
It was a weighty milk, not watery at all and it has a subtle taste.
Norco’s general manager of commercial strategy Ben Menzies said plant based diets are growing in popularity and an increasing number of people shop for both dairy and non-dairy items.
Norco has been making milk – from cows – for 128 years.
This diversification of its milk and Mylk products ensures its future in a changing market.
Try Norco P2 Pea Protein Mylk for yourself from select Woolworths stores. A litre bottle costs $5.50.
IndyNR.com received a free sample of the P2 Protein Mylk from Norco.
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