New blue design for signage in our towns

The concept design for the new signs.

Susanna Freymark

The signs at entrances to towns and villages and on the borders of Richmond Valley are about to change.

Some of the signs were damaged during the 2022 floods and a new design created by Wild Honey Creative has been unveiled by Richmond Valley Council.

The blue signs on council borders will say Welcome to the Richmond Valley and Bundjalung Country.

Each town or village has a customised sign to suit the character of that place while keeping the blue theme across the LGA.

The RVC Brand was first developed in 2014 by Sydney design agency Dynamix and signs were installed.

What the current signs look like.

Council said the signs were often vandalised – this has happened across regional NSW, not just here.

The lighting installed in the signs was difficult to repair and replace, as were the signs themselves.

Previous designs did not align with the communities feeling of place or promote the features of the region to those passing through, the council said.

In 2022, after extensive flood damage, it was decided that the council remove existing town entry signs including the frames and move forward with new designs.

State Government funding has already been secured for the signage upgrade.

The community has said it prefers smaller sign sizes of about 2metres high by 1metre wide.

Once Wild Honey Creative had done the design concepts, councillors met in workshop in December to view three different concepts.

They chose the blue design.

The next step is to review the designs for any final feedback.

The council will then source quotes from signage manufacturers with the aim of installing the signs across the region in March/April.

What do you think of the design?

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