BUSINESS: Surprise win for Wild Honey

Susanna Freymark
Jasmine Phillips didn’t have a speech prepared.
“I didn’t expect to be named as a winner,” Jasmine said.
Four years ago, Jasmine started her design business Wild Honey Creative and this week won a Northern Rivers business award.
At the Business Hive in Kyogle which Jasmine set up as a co-working space, she sat with designers Saskia Flynn and Kate McGain and watched the business awards being presented on Zoom.
They screened the presentation through a projector onto the wall and had snacks ready to make a night of it.
When Wild Honey Creative was announced as the Northern Rivers winner in the Excellence in Business and Professional Services category, Jasmine said she was thrilled.
“We’re the smallest organisation and it was nice for a small studio in our little town to win.”
She felt proud of her team.
“We’re a tiny group of super talented people. They are all creative unicorns and excellent human beings,” she said.
As creative director, Jasmine helps businesses with website design, marketing, logo design and also does video production.
“We don’t railroad our style,” she said.
“We shape what we are making to tell the story of our clients.”
Jasmine’s work can be seen all over Kyogle. The latest project was designing the ‘look’ of Minori Food Pantry.
Wild Honey Creative has completed some big projects.
Designer Saskia Flynn, Wild Honey Creative director Jasmine Phillips and designer Kate McGain at the Business Hive in Kyogle. Photo: Contributed
The Richmond Valley Council’s Explore Your Backyard tourism project was one. The team is also working with an independent publisher in London and a small business in Ireland.
For Jasmine, it doesn’t matter if the job is for a local café or a large company, the values of the company were the same.
“We are community focussed and our values are about authenticity and connecting,” she said.
While juggling family and running a business has its moments, Jasmine loves that she “gets to be creative every day”.
She plans for the business to grow slowly and organically, she said.
Next year she hopes to set up a local women’s business group.
I’m into collaboration not competition, Jasmine said.
Other local winners in the Northern Rivers Business Awards were:
Outstanding Business Leader
Diana Scott, Frontier Pets, Richmond Valley
Employer of Choice
Connect Business Solutions, Kyogle

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